Gary Simmons MCS Privacy Policy

Contact Information

1. Information We Collect

We may collect the following categories of personal information:

A. Information You Provide Directly

This may include:

• Name
• Business name
• Job title or role
• Email address
• Phone number
• Mailing address
• Dealership or company information
• Information submitted through website forms
• Information provided when requesting a consultation, quote, evaluation, or service
• Information provided by email, phone, text, online meeting, or other communication
• Any documents, notes, business details, operational information, or other materials you voluntarily provide

B. Business and Dealership Information

Because we provide consulting and training services, we may collect information related to:

• Dealership operations
• Service department processes
• Parts department processes
• Staffing, recruiting, and management needs
• Business performance goals
• Training needs
• Operational challenges
• Consulting project details
• Meeting notes and communications

C. Website, Device, and Internet Activity Information

When you visit our website, we or our service providers may collect:

• IP address
• Browser type
• Device type
• Operating system
• Pages visited
• Links clicked
• Referring website
• Date and time of visit
• Approximate location based on IP address
• Website usage data
• Form interaction data
• Cookie and tracking technology data

D. Communications Information

When you contact us, we may collect and retain:

• Email communications
• Phone call details
• Voicemail messages
• Text messages, if applicable
• Online meeting information
• Consultation notes
• Service request details

If calls are recorded, monitored, transcribed, or analyzed, we will provide notice and obtain consent where required by law.

E. Sensitive Personal Information

We do not intentionally request sensitive personal information unless it is necessary for a specific business purpose. Sensitive personal information may include government identification numbers, financial account credentials, precise geolocation, health information, or other legally protected information.

Please do not submit sensitive personal information through our website forms unless we specifically request it.

2. Notice Regarding Website Tracking, Cookies, Pixels, Analytics, Chat Tools, Session Replay, and CIPA

California law, including the California Invasion of Privacy Act (“CIPA”), may apply to certain website tracking, communication, analytics, call tracking, chat, session replay, form analytics, advertising pixels, and similar technologies.

To the extent our website uses cookies, tracking pixels, analytics tools, call tracking, chat tools, session replay tools, form tracking, remarketing tags, or similar technologies, these tools may collect information about your interactions with our website, including pages visited, buttons clicked, forms started or submitted, referral source, device information, browser information, IP address, and other online activity.

We do not intend to intercept, record, monitor, or disclose the contents of your communications without notice and consent where required by law.

By using our website, submitting a form, clicking “Accept,” continuing after a tracking notice is displayed, communicating with us through the website, calling us after receiving any required call-recording notice, or otherwise providing information to us, you consent to the collection, use, processing, storage, and disclosure of your information as described in this Privacy Policy.

Where required, we will provide a cookie, tracking, or communications notice before certain technologies are activated. You may disable cookies through your browser settings or use available privacy controls on our website.

3. How We Use Personal Information

We may use personal information for the following purposes:

• To respond to inquiries
• To provide consultations, quotes, evaluations, and services
• To schedule meetings or calls
• To communicate with you
• To provide dealership consulting, training, recruiting, and related services
• To evaluate service needs
• To improve website functionality
• To analyze website performance
• To measure marketing performance
• To operate advertising and remarketing campaigns, where applicable
• To maintain business records
• To prevent fraud, abuse, or security incidents
• To comply with legal obligations
• To enforce agreements
• To protect our rights, safety, property, clients, and users

4. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, scripts, analytics tools, and similar technologies.

These technologies may be used to:

• Make the website function properly
• Remember user preferences
• Analyze traffic and usage
• Understand how visitors interact with the website
• Improve website performance
• Measure advertising results
• Deliver or measure marketing and remarketing campaigns
• Detect security issues
• Track form submissions or calls generated from marketing efforts

You may adjust your browser settings to block or delete cookies. Some website features may not work properly if cookies are disabled.

5. Third-Party Service Providers

We may share personal information with trusted service providers who help us operate our business, website, marketing, communications, analytics, hosting, security, customer management, scheduling, email, phone, and consulting services.

These providers may include:

• Website hosting providers
• Website developers
• Email providers
• Phone and call tracking providers
• Analytics providers
• Advertising platforms
• Customer relationship management tools
• Form and scheduling providers
• Payment processors, if applicable
• IT and security providers
• Professional advisors
• Legal or compliance providers

Service providers are permitted to use information only as needed to provide services to us or as otherwise permitted by law.

6. Advertising, Analytics, and “Sale” or “Sharing” of Personal Information

We do not sell personal information for money.

However, some privacy laws define “sale” or “sharing” broadly to include certain disclosures of personal information to advertising, analytics, or marketing technology providers, including disclosures used for cross-context behavioral advertising or remarketing.

If our website uses advertising pixels, remarketing tags, or similar technologies, we may “share” certain identifiers, internet activity, or device information with advertising or analytics partners as those terms are defined by California privacy law.

You may opt out of the sale or sharing of personal information by contacting us at:

admin@simmonsmcs.com
1 (661) 979-3688

If our website displays a “Do Not Sell or Share My Personal Information” link or cookie preference tool, you may also use that tool to manage your choices.

7. California Privacy Rights

California residents may have certain rights under California privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act.

Depending on your relationship with us and whether the law applies to the specific information involved, you may have the right to:

• Know what categories of personal information we collect
• Know the categories of sources from which personal information is collected
• Know the business or commercial purposes for collecting, using, selling, or sharing personal information
• Know the categories of third parties to whom personal information is disclosed
• Request access to specific pieces of personal information
• Request deletion of personal information
• Request correction of inaccurate personal information
• Opt out of the sale or sharing of personal information
• Limit the use or disclosure of sensitive personal information, where applicable
• Receive equal service and pricing and not be discriminated against for exercising privacy rights
• Use an authorized agent to submit a request on your behalf

8. California Notice at Collection

The following chart describes the categories of personal information we may collect, the purposes for collection, and whether the information may be disclosed, sold, or shared.

9. How to Submit a California Privacy Request

California residents may submit privacy requests using the following methods:

Email: admin@simmonsmcs.com
Phone: 1 (661) 979-3688

Please include enough information for us to verify your identity and understand your request. We may request additional information to confirm your identity before responding.

10. Authorized Agents

You may designate an authorized agent to submit a California privacy request on your behalf. We may require proof that the agent is authorized to act for you and may also require you to verify your identity directly with us.

11. Verification of Requests

To protect personal information, we will take reasonable steps to verify your identity before fulfilling a request. The information required for verification may depend on the type of request and the sensitivity of the information involved.

We may deny a request if we cannot verify your identity, if an exception applies, or if the law does not require us to fulfill the request.

12. Retention of Personal Information

We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• Provide services
• Respond to inquiries
• Maintain business records
• Comply with legal obligations
• Resolve disputes
• Enforce agreements
• Maintain security
• Support legitimate business operations

Retention periods may vary depending on the type of information, the nature of our relationship with you, and applicable legal requirements.

13. California “Shine the Light” Notice

California residents may request information about certain disclosures of personal information to third parties for their direct marketing purposes. To make such a request, contact us at:

admin@simmonsmcs.com

Please include “California Shine the Light Request” in the subject line.

14. Do Not Track and Global Privacy Control

Some browsers or devices allow users to send “Do Not Track” or similar signals. Because there is not always a consistent industry standard for these signals, our website may not respond to all “Do Not Track” signals.

Where required by applicable law, we will honor legally recognized opt-out preference signals, such as Global Privacy Control, in a manner required by law.

15. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no website, system, email, transmission, or storage method is completely secure. We cannot guarantee absolute security.

16. Children’s Privacy

Our website and services are intended for businesses and adults. We do not knowingly collect personal information from children under 16. If you believe a child has provided personal information to us, please contact us and we will take appropriate steps to delete the information.

17. Third-Party Websites and Links

Our website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices, security, or content of those third parties. You should review their privacy policies before providing information to them.

18. Email, Phone, and Text Communications

If you provide your email address or phone number, we may contact you about your inquiry, consultation, services, appointments, or business relationship with us.

If you no longer wish to receive marketing emails, you may unsubscribe using the instructions in the email or contact us at admin@simmonsmcs.com.

If text messaging is used, message and data rates may apply. You may opt out of marketing text messages by replying “STOP,” where applicable.

19. Business Transfers

If MCS is involved in a merger, acquisition, sale, restructuring, transfer of assets, or similar transaction, personal information may be transferred as part of that transaction, subject to applicable law.

20. Legal Compliance and Protection

We may disclose personal information when we believe it is necessary to:

• Comply with applicable law
• Respond to lawful requests
• Protect our legal rights
• Prevent fraud or abuse
• Protect the security of our website or services
• Protect the safety of MCS, our clients, users, or others
• Enforce agreements or policies

21. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last Updated” date above. Your continued use of our website or services after changes are posted means you acknowledge the updated Privacy Policy.

22. Contact Us

If you have questions about this Privacy Policy or wish to exercise privacy rights, please contact us: